Our Story & Mission

About we998 — Built for Pakistan's Betting Community

We started with one goal: to give Pakistani players a transparent, responsible and genuinely enjoyable online betting and gaming experience — whether they're following PSL action in Lahore or watching ICC matches from Karachi.

500+
Live Markets Daily
7
Major Pakistani Cities Served
24/7
Customer Support
18+
Adults Only Platform
Our Story

we998 was founded with a straightforward idea: Pakistani players deserve an online betting and gaming platform that treats them with respect. For too long, Pakistani sports fans — passionate about cricket, deeply invested in every PSL match and ICC tournament — had to navigate platforms that were either poorly localised, opaque about their terms, or simply indifferent to the Pakistan market.

we998 changed that. We built a platform that understands the difference between a Rawalpindi wicket and a Karachi pitch, that knows PSL team dynamics and that recognises Pakistani players want competitive cricket odds alongside a properly structured live casino and slots offering — all in one place.

From day one, we998 has operated on a principle of transparency. Bonus terms are published clearly. Wagering requirements are explained without burying the detail. Withdrawal processes are outlined honestly, without making promises we cannot keep. We believe that informed players are satisfied players, and that the industry as a whole improves when operators lead with clarity rather than complexity.

Today, we998 serves players across Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar — a broad community of sports bettors, casino enthusiasts and esports fans who have chosen we998 as their platform of choice. We remain committed to growing responsibly, improving our product continuously and listening to our community.

Legal Note: we998 is an entertainment platform. Participation is subject to the operator's Terms & Conditions and applicable laws. Players in Pakistan must comply with the Prevention of Gambling Act, 1977 and all relevant provincial legislation. we998 does not claim government authorisation or regulatory approval by any Pakistani authority. Users are solely responsible for confirming that participation is lawful in their jurisdiction. This is not legal advice.
Our Mission

To provide Pakistani players with a transparent, responsible and entertaining online betting and gaming experience — backed by competitive markets, clear terms and genuine support.

Our Vision

To be the most trusted name in online entertainment for Pakistani users — a platform that players recommend to friends in Lahore and family in Multan without hesitation.

Our Commitment

Responsible gambling is not a footnote at we998 — it is built into the platform. Deposit limits, session controls, self-exclusion tools and access to support resources are available to every registered player, at all times.

Our Core Values

Everything we build and every decision we make at we998 comes back to these six principles.

Transparency First

We publish our bonus terms, wagering requirements, withdrawal conditions and game RTPs clearly. No buried footnotes, no surprise clauses. Pakistani players deserve to know exactly what they are agreeing to before they deposit a single rupee.

Responsible Play

We actively promote responsible gambling through deposit limits, loss limits, session timers and self-exclusion tools. we998 is a platform for entertainment — not a financial strategy. We take problem gambling seriously and act on it.

Security & Privacy

Player data is protected using SSL encryption and industry-standard security protocols. We collect only what we need, we store it carefully and we never sell personal information to third parties. Your privacy matters.

Pakistan-First Content

Cricket is Pakistan's passion, and we998 reflects that. PSL markets, ICC tournament odds, T20 international coverage and domestic cricket betting are core parts of what we offer — not an afterthought added for regional appeal.

Player-First Support

Our support team is available 24 hours a day, seven days a week. Live chat is the fastest route to help. English and Urdu-language assistance is available. We measure success by how quickly and effectively we resolve your issues.

Continuous Improvement

we998 is not a finished product — it is a platform in constant development. Player feedback from Islamabad to Peshawar shapes our roadmap. New features, better performance and improved odds presentation are ongoing priorities.

What We Offer

we998 covers a broad range of online betting and gaming categories, all accessible from a single account. Whether you are a cricket purist following Pakistan's test squad or a casino regular who enjoys a late-night baccarat session, we998 has a place for you.

  • Cricket betting — PSL, ICC World Cup, T20 internationals, domestic tournaments
  • Sports betting — football, UFC, tennis, basketball, kabaddi and more
  • Live in-play betting with real-time odds updates
  • Live casino — professional dealers, baccarat, roulette, blackjack
  • Slots — hundreds of titles from leading providers
  • Esports — CS:GO, DOTA2, League of Legends and more
  • Virtual sports — round-the-clock betting on simulated events
  • Table games — poker variants, sic bo, dragon tiger and classics
Our Journey
Phase 01 — Foundation
Platform Development & Research

we998 began with extensive market research focused on Pakistani player preferences, payment habits and sports interests. The foundation was built on a mobile-first architecture recognising that most Pakistani users access platforms via smartphone.

Phase 02 — Launch
Going Live with Core Offering

we998 launched with cricket betting, live casino and slots as its core products. Early players provided invaluable feedback that shaped the platform's evolution — particularly around PSL market depth and payment-method clarity.

Phase 03 — Expansion
Sports Betting & Esports Added

Following strong initial uptake among cricket bettors, we998 expanded into full sports betting coverage — including football leagues, UFC events and esports titles that resonate strongly with younger Pakistani audiences in Karachi and Lahore.

Phase 04 — Responsible Growth
Enhanced Responsible Gambling Tools

we998 invested in responsible gambling infrastructure — introducing self-exclusion workflows, deposit and loss limit tools, and session time reminders. These are not optional add-ons; they are integral features of every player account.

Phase 05 — Now
Continuing to Serve Pakistan's Players

Today, we998 continues to grow its product, deepen its cricket coverage and improve the experience for players across all seven major Pakistani cities it serves. Our journey is ongoing and our commitment to Pakistani players remains constant.

Responsible Gambling Commitment

we998 believes that gambling should always be entertainment. We take our responsibility to players seriously and provide a range of tools and resources to support healthy play habits.

Deposit Limits

Set daily, weekly or monthly deposit caps directly from your account settings to keep spending within your personal budget.

Session Time Reminders

Set alerts to remind you how long your current gaming session has been running. Awareness is the first step toward control.

Self-Exclusion

Request a temporary or permanent self-exclusion at any time by contacting our support team. Your request will be honoured promptly.

⚠ Adults 18+ Only: we998 is strictly for users aged 18 or over, or the higher minimum required by the operator/license jurisdiction. Being of legal adult age does not imply that online gambling is lawful in Pakistan — local laws and your specific province's regulations govern your right to participate. If you believe gambling is affecting your finances, relationships or mental wellbeing, please visit our Responsible Gambling page for guidance and support resources.
Ready to Explore we998?

Join players from Karachi to Peshawar who choose we998 for cricket betting, live casino and more. Check our FAQ for quick answers, or visit the homepage to see what's live today.

18+ only, or the higher minimum required by the operator/license jurisdiction. Local laws may restrict gambling. Play responsibly.